Etiqa Named Most Outstanding Takaful Company

Award presented in conjunction with the fifth Kuala Lumpur Islamic Finance Forum 2008

Etiqa Takaful Berhad was named the most outstanding takaful company at the 5th Kuala Lumpur Islamic Finance Forum 2008 (KLIFF 2008) Awards ceremony held on Tuesday, 18 November 2008. The award was presented by Tan Sri Nor Mohamed Yakcop, Finance Minister II. Dato' Aminuddin Md Desa, the newly appointed chief executive officer of Mayban Fortis Holdings Berhad accepted the award as the Director of Etiqa Takaful.

"This award reflects the culmination of efforts by the Etiqa staff who are dynamic and creative, constantly improving to ensure that Etiqa lives up to its promise of Humanizing Insurance and takaful by placing people over policies. We've executed with many initiatives to simplify things for our customers, to ensure that our customers become more familiar with takaful as well as to make the entire purchase and claims process easier for them," said Dato' Aminuddin.

Etiqa Takaful is the largest takaful company in Malaysia with 12,000 agents and a takaful shareholders fund of RM 276 million by the end of financial year 07/08. Earlier this year, Etiqa Takaful was hailed for its innovative and people-centric marketing approach, and was awarded the prestigious Best Takaful Marketing award at the International Takaful Awards held in conjunction with the International Takaful Summit 2008 in London.

The award ceremony saw 13 companies involved in Islamic Financing awarded in different categories such as Most Outstanding Institution for Contribution to Islamic Finance, Most Outstanding Shariah Board for Contribution to Islamic Finance, Most Outstanding Islamic Bank, Most Innovative Products in Sukuk and Most outstanding Business Advisory & Consulting Firm among others.

"We are pleased that our efforts in taking insurance and takaful to a personal level have bore fruit. This award will definitely push us to strive towards being the takaful player in people's hearts," he further added.

Etiqa is the single master brand for insurance and takaful businesses under Mayban Fortis Holdings Berhad, the insurance and takaful arm of Maybank Group. The brand essence of Etiqa - humanizing insurance and takaful - is supported by four brand attributes namely performance with conscience, crystal clear, hand-in-hand and rock solid.